Average Reviews:
(More customer reviews)Like the reviewer above, I read this book when I was in college and it's one of the reasons I'm an advertising copywriter today. Great anecdotes and the story of modern advertising during its formative years. I must have read this book some five times. Della Femina and George Lois are still my heroes (Alas, The Art of Advertising by Lois is also out of print).
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